Your law firm’s website is the digital first impression you give potential clients (no pressure). However, it isn’t just a simple online brochure. It’s an important space where you can communicate your expertise, establish a strong sense of trust, and convert leads into paying clients.
But for many firms, creating or updating a website feels easier said than done.
A lack of experience and finding the time to maintain relevant content makes the process nothing short of overwhelming. After all, you’re likely already stretched thin by your demanding schedule. It’s no wonder you’ve put your online presence on the backburner.
Yet, improving your website in preparation for the new year could give your firm the boost it needs to grow.
Why many law firm websites simply fall short
There are a number of reasons why your outdated website may be missing the mark. They include:
1. Lack of time to focus on updates
Attorneys and legal professionals already juggle crammed schedules. It can feel impossible to dedicate countless hours to:
- Website planning
- Revisions
- Ongoing management
And for solo practitioners or small firms, this time crunch is even more stressful.
2. Content that doesn’t resonate
Many law firm websites end up looking generic or too formal, which can drive away potential clients. Creating content that speaks to client needs and shows your firm’s personality requires some serious thought—and time that most firms just don’t have.
3. Difficulty keeping up with new technology
Today’s clients expect mobile-friendly websites, fast load times, and safe client portals. Firms relying on outdated technology risk frustrating their potential leads or losing them altogether.
4. Challenges with SEO and visibility
Even a fantastic website won’t generate leads if it doesn’t show up in search results. Unfortunately, many legal professionals don’t have the resources or expertise to optimize their sites for search engines, which can greatly limit their ability to attract new clients.
5. Tools and processes aren’t in alignment
When websites aren’t integrated with the tools your firm uses (in particular, your legal client relationship management software) keeping up with leads and inquiries turns into a manual and time-consuming process.
Your CRM isn’t the only software that benefits from integrating with your website. Incorporating your payment platform onto your site via secure online payment links can increase your cash flow and decrease the amount of administrative time you spend dealing with payment issues.
You can make your website work harder
If you’ve established that your website needs some fine-tuning, you need a good strategy to stand out among competitors. Here are a few site elements you want to deliver on:
1. User-friendly design
Organize your content into thoughtful sections, like:
- Practice area pages
- Attorney bios
- FAQ sections
They should be easy to find and explore.
2. Clear calls to action
Every page should guide visitors toward taking that next step, whether that’s scheduling a consultation or filling out a simple contact form.
3. Speed and accessibility
Fast load times and mobile compatibility improve user experience. Make sure your site functions smoothly regardless of the device being used.
4. Fresh and updated content
Regularly update your blog, practice area pages, and FAQ sections to reflect changes in the law or your firm’s services. Outdated information can be misleading and cause unnecessary confusion.
A modern website is a powerful growth tool for your law firm
A new website can make all the difference for your firm, offering benefits like:
1. Keeping you credible
Clients are more likely to trust a firm with a polished, professional online presence. An excellent site design communicates your competence before a potential client ever even walks through the door. Remember, first impressions are everything.
2. Improving lead generation
Lead generation is what keeps you in business. Convert casual visitors into leads that want to be represented by you by using:
- Easy-to-find contact forms
- Crystal clear calls to action
- Client-centric content
3. Boosting your efficiency
Modern websites usually come with tools to streamline processes, from appointment scheduling to payment collection. By automating these tasks, you and your staff can focus on what you’re good at, which is practicing law and serving clients.
How Tabs3 Websites can help
While you likely understand just how important having a professional website is, it’s a lengthy process and huge time investment to create a new one. Tabs3 Websites bridges the gap between what your law firm needs and the challenges it faces in building a strong online presence. We make your life easier by:
A rapid development process
The team at Tabs3 understands that attorneys didn’t go to law school to build websites. We use a streamlined, no-nonsense approach so your site is up and running quickly and you can focus on your work. Your website will be ready in weeks, not months.
Custom templates designed specifically for law firms
Our templates are legal-specific, with layouts that highlight your specific practice areas, attorney bios, and testimonials. Every page will reflect the unique strengths of your firm.
A design mobile loves
Your clients are likely browsing your website and its features through their phones. A Tabs3 website makes sure your site looks professional and functions seamlessly across devices so every visitor has an experience they enjoy.
SEO tools so you stick out
We optimize your website for search engines so it ranks high in local searches for applicable legal services to attract potential clients. You won’t need to worry about learning complicated SEO techniques; we have you covered.
Secure client portals and compliant hosting
You’re handing sensitive client information every day. Privacy matters most in the legal sector, which is why Tabs3 Websites comes with powerful security features built into all aspects of your site, including:
- Bank-grade SSL security
- Strong spam protection
- A sturdy firewall against cyber-attacks
- Regular backups
Integrated practice management tools
Tabs3 websites connect directly to your Tabs3 practice management software to make lead tracking, payment collection, and client communication easy-breezy.
Easy content updates
With our simple content management system, you can quickly update pages or add new ones without needing to be a technical genius.
We also keep you in the loop with how your website is performing. Quarterly updates from the Tabs3 team keep your site not only relevant, but attractive to search engines.
Law firm web design made simple
If you want to improve your web presence without overspending and over-complication, our team at Tabs3 Websites can offer you the quick-turnaround you need. We’ll strategically design an SEO optimized, legal-specific website for your firm that easily attracts and engages with your ideal client base. We also offer safe, compliant hosting and features your clients expect, like a secure client portal.
Have questions or want to learn more? Schedule a demo today.
