Tabs3 Practice Management Blog for Law Firms
6 Reasons Your Website Might Scare Off Potential Clients (and What to Do About It)
Law firms understand the importance of a website. After all, 87% of legal practices have one. A website acts as your law firm’s calling card on the internet, where people can find your services by searching relevant keywords on Google.
But just having a website isn’t enough. An outdated or non-user-friendly website can be one of the biggest hurdles to lead generation. There are lots of ways a website can scare off potential clients.
Scare factor #1: Outdated design
Your law firm has one chance at a first impression.
Think about your website the same way as you dress for meetings. You wouldn’t attend a motion hearing in casual attire, so you shouldn’t expect your website to be casual either.
In addition, an outdated design can make your team look unprofessional. Your prospective clients may question if you’re capable of paying attention to details or able to meet deadlines.
The solution: A website should have a professional design that impresses the user upon arrival. Include high-quality photography, branding that reflects your firm, and sufficient spacing to make the content easier to comprehend.
It’s also important that your site reflects the unique needs and expectations of the legal industry. Working with a legal-specific provider, like Tabs3 Websites, can ensure your site meets the brief.
Scare factor #2: Poor mobile responsiveness
Over 60% of website traffic comes from mobile devices. In today’s digital landscape, every website must work as well on mobile as it does on desktop.
After a long workday, potential clients don’t want to spend more time on a computer to try and solve their legal problems. They’re far more likely to look for legal services while scrolling their phone from the couch.
If you don’t take this into account, you may end up with a website that looks great on desktop but isn’t sufficiently responsive for mobile. This might include:
- Slow loading times
- Difficult navigation
- Clunky mobile forms
- Clumsy touch input
- Frustrating mobile popups
- Hard-to-read fonts
And these nonresponsive sites will frustrate users, causing them to leave your website for a competitor. What’s more, this can lead to poor bounce and/or conversion rates, which can directly impact your website’s search engine rankings.
The solution: The first step to a better mobile experience is to thoroughly test out your website and content across desktop and mobile devices. Tools like Google’s Mobile-Friendly Test can help you identify and fix issues.
Scare factor #3: Confusing and outdated content
Many clients will want detailed information about your law firm and its services, but they don’t speak legalese. Confusing content deters clients from reaching out because they don’t understand your services.
Confusing content is only half the problem; outdated content on a website can make your firm appear inactive or unreliable. If you only have listed awards from 2014, a potential client may wonder what happened in the last decade to the quality of your services. Plus, the less often you update your content, the lower your firm will rank on Google’s search engine results.
The solution: Explain your services using clear, straightforward language that’s easy for clients to understand.
Break your content into separate pages for each practice area, ensuring potential clients can quickly find relevant information. Regularly update your blog with posts that address common legal concerns.
Scare factor #4: Poor user experience
A website with poor user experience (UX) can frustrate visitors and drive potential clients away. Without thoughtful UX design, your site may feel clunky, making it harder for users to navigate and find key information. Common UX issues include:
- Unclear or hidden calls-to-action (CTAs): If users can’t easily find buttons like “Contact Us” or “Schedule a Consultation,” they may not reach out
- Confusing menus: A disorganized menu makes it difficult for users to navigate and find what they need
- No search functionality: Without a search bar, visitors struggle to locate specific information, leading to frustration
- Lack of visual hierarchy: If your content isn’t organized by importance, users may feel overwhelmed by information or miss critical details
The solution: Collaborate with a UX expert to simplify and enhance your website’s design. Focus on intuitive navigation with clearly labeled menus, a clean layout, and CTAs like “Schedule a Consultation” or “Contact Us” that are easy to locate.
Keep forms short to avoid overwhelming users and use a logical content hierarchy with clear headings and subheadings to break up text. Regularly review site analytics to identify areas of improvement and remove any potential barriers to a smooth user experience.
Scare factor #5: Lack of Search Engine Optimization
You could have a professional, clean website design, but if no search engine optimization (SEO) is completed, no one will find you.
Some SEO best practices that your law firm needs to follow include:
- Keyword research and implementation into blog posts and content pages
- Technical SEO such as a logical site structure, mobile responsiveness, and submitting extensible markup language (XML) sitemaps to search engines
- On-page optimization such as descriptive alternative (alt) text, meta descriptions, and proper heading structure
- Local SEO such as a Google My Business listing, managing client reviews, and citations from legal directories and local business listings
The Solution: Make sure your site includes keywords specific to your practice areas. Focus on implementing keywords naturally into your content without overstuffing. It’s also necessary to review your site’s technical SEO, checking for image sizes, redirects, server response time, and more.
For local SEO, make sure your firm is listed on Google My Business, and regularly manage your online reviews and citations. By consistently optimizing these elements, your law firm can increase its visibility to potential clients searching for legal services.
Scare factor #6: Absence of client engagement tools
A potential client shouldn’t just be able to look at your website, you should encourage them to be a part of it.
Client convenience tools increase engagement, through filling out a form for potential clients or accessing important documents and making online payments for current ones. When these tools aren’t active on your website, it creates more administrative burden for your team and you miss the chance to make your client’s life easier.
The solution: When you integrate client convenience tools on your website, you save administrative time while providing a better experience for your client. Tools to consider integrating include:
- Logic-based intake forms to gather relevant information ahead of client consultations. These can also help weed out potential clients who aren’t the right fit for your services.
- Legal client-relationship management tools to nurture leads and improve communication.
- Secure client portals for easy information sharing and messaging.
- Online payment to help clients manage billing and pay bills faster.
The right client engagement tools don’t just integrate with your website; they should also integrate with your legal practice management system. A comprehensive integrated solution reduces administrative burden, ensures greater data accuracy, and allows you to deliver better client services.
Make your website user-friendly with a modern design from Tabs3 Websites
By addressing these common website pitfalls, you’ll improve both user experience and search engine rankings.
Get started today by reaching out to schedule a demo and see how Tabs3 Websites can help you create a modern, professional online presence that attracts and retains clients.
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October 29, 2024
All Products
Law Firm Cybersecurity Best Practices Guide
In today’s digital age, law firms face unprecedented challenges in cybersecurity, managing vast amounts of sensitive data that attract cyber criminals. The consequences of a breach extend beyond data loss, potentially undermining a firm’s reputation, eroding client trust, and leading to severe regulatory penalties. Cybersecurity is not merely a technical requirement but a core component of a law firm’s ethical duty to protect client information, intertwining legal liabilities with ethical obligations.
According to the American Bar Association (ABA)’s 2023 Cybersecurity TechReport, 29% of respondents reported a law firm breach at some point. With the vast amount of sensitive, valuable information involved in the day-to-day tasks of legal work, it’s no surprise that law firms and their legal technology are a common target for hackers.
Therefore, law firms must adopt a proactive security stance. This approach involves advanced technological defenses and promoting a culture of security awareness throughout your organization. By exploring the multifaceted aspects of cybersecurity challenges and offering actionable strategies, this guide aims to equip law firms with the knowledge to enhance their defenses and prepare for future threats in the evolving cyber landscape.
The importance of cybersecurity for law firms
The necessity for stringent cybersecurity measures within law firms cannot be overstated. The data managed by law firms—from personal client details and confidential business information to sensitive legal documents—is inherently valuable, making it imperative that firms maintain robust security protocols to safeguard this information. Cybersecurity attacks can result in compromised communications, loss of access to essential information, data leaks, loss of trust in your law firm, and even malpractice claims.
These attacks don’t just impact your law firm, though. They also put your clients at risk. As a lawyer, you have ethical and legal obligations to protect your clients’ information. As stated in ABA Rule 1.6: Confidentiality of Information, “a lawyer shall make reasonable efforts to prevent the inadvertent or unauthorized disclosure of, or unauthorized access to, information relating to the representation of a client.”
Additionally, three ABA formal opinions you should be familiar with include:
- ABA Formal Opinion 477R: Securing Communication of Protected Client Information
- ABA Formal Opinion 483: Lawyers’ Obligations After an Electronic Data Breach or Cyberattack
- ABA Formal Opinion 498: Virtual Practice
Even in the event of a cyberattack, you, as a lawyer, can be held responsible for any privacy breach that affects your clients.
1. Be cautious with emails
Emails are common targets for phishing scams. Some common traits of phishing include:
- Offers or statements that are too good to be true
- Odd requests with a sense of urgency
- Hyperlinks
- Attachments that are unexpected or don’t seem to make sense
If you receive an out-of-character email from a colleague or client, check the email address to see if it’s legitimate. If you’re unsure about a link, hover over the link to see where it goes, and if it’s a popular site, be sure to check that everything is spelled correctly. If you find an email to be suspicious, it never hurts to get a second opinion or confirm with the sender through another form of communication.
2. Invest in a secure mobile solution
If you’re working remotely, you’ll likely rely heavily on mobile devices like your smartphone or tablet.
Although these devices provide a convenient way of staying connected to the office, they can also be a major security risk. Remote work, in general, increases the likelihood of a cyber attack, with approximately 20% of organizations experiencing a breach due to the actions of a remote worker.
Fortunately, you can prevent your firm from contributing to this statistic by leveraging a platform that provides mobile and cloud access to your organizational data.
A mobile-friendly legal software application helps you safely access your data from your server without copying files onto your personal mobile device. When you log out, the connection is severed, and your device is no longer an access point for confidential client information.
3. Browse safely
Whether it’s a pop-up, fake site, or questionable link, one wrong click can harm your device in a matter of seconds. When you’re working online, there are a few steps you can take to avoid compromising your data or device.
For example, make sure you’re using Google Chrome as your default browser to access your preferred legal journal. This will allow you to add privacy extensions to block activity such as spying ads and hidden trackers.
It’s especially important to browse safely when you’re working remotely. If you’re away from your secure workplace network, use a virtual private network (VPN) to hide your IP address and keep your browsing activity from being tracked. This is crucial when accessing legal documents or transmitting client information.
4. Make sure your practice management software uses SSL
Financial institutions and other entities that manage critical data use a Secure Sockets Layer (SSL) to encrypt data between browsers, devices, and websites. This encryption security protocol can also create a secure connection between two servers.
Using practice management software with SSL allows you to create an encrypted connection between your mobile devices and your server. With an SSL in place, you can confidently access confidential client documents and check off important tasks no matter where you’re working from.
That said, if you’re using any software that isn’t integrated with the practice management solution, those files won’t be encrypted and may still be susceptible to cyber crimes.
To limit your vulnerability to malicious digital activities, consider using a fully integrated practice management solution for your law firm. For instance, Tabs3 Software can support a wide range of core functions, including accounting, client relationship management (CRM), and more.
5. Use secure passwords
How many online accounts do you log in to regularly? Ideally, each of these accounts should have its own unique password. If your accounts share the same password, remember that one compromised account likely means multiple compromised accounts.
In addition to having strong, unique passwords, you should change them regularly to keep them hack-proof. It’s also a good idea to enable two-factor authentication, which adds an additional layer of security to your accounts.
If you’re concerned about being locked out of your own accounts, consider implementing a password management tool such as 1Password or LastPass to keep your passwords safe, secure, and all in one place.
You’ll also want to train everyone at your law firm, from paralegals to partners, on how to create secure passwords and remind them of the dangers of sharing or reusing passwords.
6. Verify that your data is encrypted
Encrypting data involves encoding it using a digital key. Ideally, only individuals with access to the key will be able to unencrypt the data and access the underlying information. However, although an SSL encrypts data while it’s being shared between a server and device, your information may still be vulnerable while “at rest.”
To maximize data security, you need a practice management solution that encrypts data at rest and in transit, which reduces data vulnerability and improves your cybersecurity stance.
7. Prepare an incident response plan
According to the ABA’s 2023 Cybersecurity TechReport, only 34% of respondents said their firm has an incident response plan (IRP). While implementing an IRP can be expensive and time-consuming, the aftermath of a cyberattack or data breach can be far more costly.
Your IRP should include provisions for cybersecurity issues and natural disasters alike. This plan should outline specific steps to take in the event of different types of cyber incidents, identify roles and responsibilities within the firm for dealing with such incidents, and include communication strategies for notifying affected clients and complying with legal obligations. Regular drills and updates to the IRP can help ensure that the firm is always prepared to act swiftly and minimize the damage from cyberattacks.
8. Leverage access restriction tools
While fellow attorneys, legal staff, and even your clients may need access to different files, global access can put your law firm in a risky position. A safer strategy for access is creating a protocol for access restrictions.
When setting up user profiles, you can implement access restriction rules, which govern what documents users can view, enter, edit, delete, or share. Use access profiles to keep sensitive information secure, prevent accidental deletions, and maintain the integrity of your database.
It’s vital to use software that supports access restrictions. For example, PracticeMaster is an extremely versatile practice management solution that you can use to grant or restrict editing access down to specific fields.
For instance, you might grant a support team member the ability to view important files but only allow them to edit basic data like appointment dates, client phone numbers, etc. This functionality guarantees sensitive information remains accessible only to those who need it.
9. Back up your data
You likely have access to a fast, reliable internet connection and a robust Wi-Fi network when you’re in the office. When you’re working outside of the office, though, the quality and availability of your connection can vary greatly.
You need a way to back up your data while you work that allows you to continuously save your work as you make changes, input new client information, prepare documents, or perform other mission-critical tasks. With a robust tool for backing up your data, you can rest assured that your data can be salvaged even if your device is stolen or damaged.
10. Use auto-recovery tools
Auto-recovery tools can protect your data from damage caused by lost network connections or power outages. This allows you to work confidently without worrying about sudden disruptions to your connection.
11. Take advantage of eSignature and secure file-sharing tools
Exchanging files and obtaining signatures is a staple of law firm work. But what happens when you need to share files with an outside entity while you’re not in the office?
Using a standard email account exposes you to undue liability and can lead to a breach. A better alternative is leveraging secure file-sharing and eSignature software. These tools allow you to:
- Send or receive encrypted documents from third parties
- Request signatures on critical documents
- Send and upload large files without compromising security
Keep your law firm secure with Tabs3
Our reliable, easy-to-use practice management software is designed to help law firms boost productivity, stay organized, and maintain client confidentiality. With secure file-sharing and eSignature features, clients can rest assured that their data is protected.
For your security, Tabs3 Software offers the following features:
- Tabs3 Cloud, which allows attorneys to work from anywhere and includes extensive data privacy and security features
- Tabs3 Connect, which allows for secure mobile access with SSL encryption
- HotBackup, which backs up your data on an ongoing basis
- Auto-Recovery, which protects your data from power outages, lost network connections, and data corruption
Interested in learning more? Request a free trial or schedule a demo today.
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October 25, 2024
All Products
A Guide to Remote Legal Software for Law Firms
Like it or not, the modern legal industry operates at a break-neck pace. To have any hope of keeping up with clients’ increasing expectations, every member of your legal team should have remote access to your firm’s legal practice management software. By embracing cloud hosting, your entire legal staff can provide an outstanding client experience even when traveling or working from home.
Whether your legal staff works from home year-round or simply needs to track time and expenses when out of the office, modern remote legal software like Tabs3 Cloud and Tabs3 Connect have the flexibility required to keep your virtual law office nimble, agile, and secure.
Embracing Remote Legal Software for a Virtual Law Office
The global shift towards remote work has reshaped the legal landscape. Law firms have quickly learned that remote legal software is not just a temporary fix but a long-term solution that offers numerous benefits, including reduced overhead costs, increased staff productivity, and enhanced work-life balance for attorneys. The convenience of accessing law firm practice management software remotely allows legal teams to manage caseloads, communicate with clients, and perform essential tasks with ease and security.
In light of these conveniences and many others, managing partners now recognize that there’s no real reason to chain attorneys to their desks at the office. Remote access to law firm practice management software makes it possible to coordinate and supervise legal staff with ease, all while protecting clients’ confidentiality.
Most trials and court hearings are still held in person, of course. However, with secure access to fully integrated law firm practice management software, attorneys can complete their most common tasks from anywhere, including:
- Billing
- Conducting negotiations
- Reviewing legal documents
- Keeping clients up to date on their legal matters
- Planning and setting appointments
- Sending and receiving secure emails
- Time tracking
Aside from a bit of trust in your legal staff, all you need to get started is remote access to a reliable, seamlessly integrated law firm practice management software.
3 Pathways for Remote Access to Tabs3 Software
As a leading provider of law firm practice management software, Tabs3 is trusted by tens of thousands of legal professionals every day. Though Tabs3 Software started as an on-premise practice management solution, advancements in cloud technology have enabled them to offer multiple convenient, reliable solutions for remote access.
1. Tabs3 Cloud
Tabs3 Cloud is designed to facilitate remote legal work without compromising on functionality or security. It offers a seamless experience for legal professionals to complete billing and accounting work, manage calendars, and collaborate with team members remotely. With Tabs3 Cloud, firms can enjoy the benefits of mobility while relying on advanced security measures such as encryption, multi-factor authentication, and secure data storage to protect client information.
Key Features of Tabs3 Cloud for the Virtual Law Office
- Comprehensive Remote Access: Tabs3 Cloud provides full access to the suite of Tabs3 legal practice management tools, including Tabs3 Billing, Tabs3 Financials, and PracticeMaster from any device, enabling attorneys to manage their practice on the go.
- Enhanced Data Security: Tabs3 Cloud ensures that client data is securely stored and backed up, minimizing the risk of data breaches.
- Seamless Collaboration: The platform facilitates easy collaboration among legal team members, regardless of their location, enhancing productivity and ensuring that all case-related information is up-to-date.
- Cost-Effective: By moving to a cloud-based system, law firms can reduce their IT overhead, as Tabs3 Cloud eliminates the need for on-premise server maintenance.
2. Tabs3 Connect
Tabs3 Connect provides remote access to all of your law firm practice management software’s most essential features on a phone, tablet, laptop, or home desktop, including the Tabs3 Matter Manager. Tabs3 Connect allows attorneys to enter fees and costs, check their calendar, view documents, and more with ease.
To protect data security, sensitive client information is stored on the law firm server, rather than on attorneys’ mobile devices.
3. Remote Access Software
Remote access software provides secure access to your legal practice management software via an internet connection between your office server and home computer. When configured properly, remote access software offers your legal staff secure access to all Tabs3 Software features from almost anywhere. With this method, only a minimal amount of data travels between attorneys’ home devices and office computers.
For the best results, pair your remote desktop client with a VPN, and consult with your IT team about configuration.
More tips for secure remote work
Though the benefits of remote work are easy to see, legal staff must proactively embrace enhanced cybersecurity measures to preserve data security. In recognition of the myriad challenges that accompany remote work in the legal industry, the American Bar Association has directed lawyers to “make reasonable efforts to prevent the inadvertent or unauthorized disclosure of, or unauthorized access to, information relating to the representation of a client.”
Fortunately, law firm practice management software makes remote work practical, secure, and efficient. Still, training all legal staff on the importance of confidentiality, data privacy, and security protocols is a must. Managing partners should also prioritize developing a written work-from-home protocol that dictates the exact steps attorneys and other legal staff should take to safeguard data security when using legal practice management software outside of the office.
Your work-from-home protocol may direct attorneys to:
- Avoid unsecured Wi-Fi connections when accessing law firm practice management software
- Avoid transmitting client information over unsecured Wi-Fi connections
- Utilize virtual private networks (VPNs) when accessing legal practice management software or transmitting client information
- Set up multi-factor authentication for all work-related applications
- Choose strong passwords for all work-related hardware and applications
- Avoid accessing legal documents or video conferencing with clients without a private environment
- Turn off listening-enabled devices (Amazon Alexa, Google Home, etc.) in their workspaces during phone calls and videoconferences, because these devices listen to and record conversations automatically
Embrace mobility and data security with Tabs3 Software
There’s a reason that over 98% of our customers are satisfied with their software solutions. (In fact, 9 out of 10 of them recommend Tabs3 Software to other law firms.)
Stop compromising on cybersecurity by using vulnerable, unsecured platforms for remote work. From document and project management to time and expense tracking and more, Tabs3 Software offers the reliability and trusted service you expect from an industry-leading legal practice management software.
Remote access with Tabs3 Software is secure, compliant, convenient, and accessible. With over 40 years of experience providing cutting-edge legal technology to law firms just like yours, we’re committed to upholding even the industry’s strictest compliance and data security regulations.
Check out the Tabs3 Cloud and Tabs3 Connect product pages to learn more about their features and how they can benefit your firm.
Request your free trial or schedule a demo to see how Tabs3 Software’s fully integrated suite of software products can revolutionize the way your law firm functions on a day-to-day basis.
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October 10, 2024
All Products
Why Law Firms Need Secure File Sharing and eSignature Software
Along with securing the best possible outcome for matters and delivering a great client experience, client confidentiality should always be a top priority for law firms. Because client privacy is such a priority, though, many firms are hesitant to introduce new tools or technologies that deal with client data. Instead, they tend to stick to tried-and-true practices.
The reality, though, is that the practices that protected client privacy ten or twenty years ago may not be as effective as they once were. Technology has led to incredible breakthroughs, but it’s also introduced vulnerabilities when it comes to data and data security.
Law firms have a duty to their clients to protect their data, and one of the best ways they can do so is by keeping pace with the digital age. Employee training, secure offices, and firm privacy policies are all essential for protecting sensitive information. However, secure file-sharing and eSignature software are also critical tools that should not be overlooked.
Why digital security is critical for law firms in the U.S.
For law firms in the U.S., data breaches are more prevalent than ever. In 2021, law firm data breaches affected 720,000 Americans, and some of these breaches have led to significant financial burdens for the law firms themselves.
Case in point: in 2022, mid-sized Ohio firm Bricker & Eckler agreed to a $1.95 million settlement for a class action lawsuit stemming from a 2021 data breach at their firm.
To protect your clients’ information and your law firm’s reputation, it’s critical now more than ever to take proactive measures for data security and file encryption. One place to start is by implementing secure file-sharing and eSignature software solutions.
Secure file sharing software provides peace of mind and added convenience
Sharing sensitive documents via email or paper files opens the door to human error, which increases the risk of compromised client data. Secure file-sharing software is an essential way to eliminate human error and maintain document security. For example, Tabs3 Software’s practice management solution PracticeMaster integrates with LexShare, a file-sharing software that provides bank-level security measures.
With secure file-sharing software, you and your clients send and receive files of any size with an extra layer of protection while collaborating with clients and colleagues, no matter where they are located.
Remote work means secure file sharing is more important than ever
In the past few years, law firms have transformed to allow for remote work for many employees. In 2022, 87% of lawyers reported that their law firms allow for remote work. Additionally, nearly two-thirds of private practice lawyers can work remotely 100% of the time, while 23% follow a hybrid work schedule.
For firms that enable remote work for their employees, security is a significant concern. In addition to employee training and privacy policies, secure data access is critical to maintaining ABA compliance and protecting your clients’ data. Secure file-sharing software, combined with eSignature features, allows lawyers and clients alike to make progress on case matters without ever having to enter the office.
eSignatures are legally binding and secure for clients
Digital signatures have been around since the 1970s but became legally binding with the ESIGN Act in 2000.
Contrary to popular belief, eSignatures provide more layers of security than email or the postal service. For legal documents, eSignatures feature specialized encryption tools, knowledge-based authentication, and secure links to protect clients’ data security.
eSignatures don’t just protect client data online. While paper documents are vulnerable to theft, fire, flood, and other physical damage, electronic client signatures ensure document preservation. When combined with practice management software, this digital documentation also helps prevent incorrect storage, misplacement, or filing errors that could lead to additional security breaches.
Cost and time savings provide an added bonus
While security is the primary concern of eSignature and file-sharing software, the cost and time savings for law firms shouldn’t be ignored.
The average office worker goes through 10,000 sheets of paper per year. By switching to more paperless practices, law firms can save hundreds, if not thousands, of dollars per year in paper costs alone.
eSignatures also drastically decrease the wait time for signed documents. While many attorneys can spend hours requesting and collecting client signatures, eSignatures diminish document turnaround times by 80% (and prevent the likelihood of missing or incorrect signatures).
Combined with the security provided by eSignature and secure file sharing software, these advantages can lead to expansive benefits and peace of mind for law firms.
Protect your clients’ sensitive data with Tabs3 Software
Tabs3 Software is dedicated to following the industry’s strictest compliance and data security regulations while offering attorneys a flexible working experience.
When it comes to protecting sensitive data, Tabs3’s fully integrated suite of products can provide your firm and your clients the privacy, security, and efficiency you need to operate with confidence.
Schedule a walkthrough demo to see how Tabs3’s legal practice management software can provide digital security while also improving administrative and operational efficiency.
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September 26, 2024
PracticeMaster
PracticeMaster is Now Available in Tabs3 Cloud
Run your law firm from anywhere without sacrificing the security, reliability, and flexibility you depend on from Tabs3 Software.
PracticeMaster is now available in Tabs3 Cloud. With this new release, users have more ways to access the powerful features and tools that have transformed the way legal professionals work, in addition to the cloud-based billing and financial tools already accessible in Tabs3 Cloud.
Which features are now available in Tabs3 Cloud?
Legal professionals have already been able to access their billing and financial tools via Tabs3 Cloud, including:
- Time tracking from anywhere: Tracking time is an essential part of accurate, efficient legal billing. With Tabs3, you can track time as you go from anywhere in the world.
- Faster invoicing: Tabs3’s flexible billing features, including pre-bill tracking and email statement options, help get your bills out faster than ever before.
- Access Tabs3Pay: With Tabs3 Cloud, legal teams can access their online payment portal, send trust requests, create payment schedules, and review client payments.
Now, in addition to billing and financial tools, Tabs3 Cloud users can work more efficiently and flexibly than ever before with access to PracticeMaster features. These features include matter management tools, legal calendaring, document management, and more.
Manage your case matters with the Matter Manager
Your client work is the bedrock of your firm. Without access to it, progress and communication are all too easily stalled. The PracticeMaster Matter Manager allows you to update case information, examine research notes, review costs and fees, and even see the status of your client’s billing status or trust account balance.
Stay on top of your legal calendar
More than just a “view,” legal professionals can access the full functionality of their legal calendar through Tabs3 Cloud. Drag and drop events to reschedule them, or look at your firm-wide calendar for the entire office. Users can view appointments by day, week, or month and find appointments by staff member or type of activity.
Prevent conflicts of interest
No more waiting to go into the office to check a conflict of interest. Now Tabs3 Cloud users can instantly find possible conflicts of interest with the Conflict of Interest Search. Not sure you have all the information or the right spelling? With PracticeMaster, you can search for conflicts of interest with phonetic spelling or partial words.
Streamline document management and automation
Manage your documents outside of the office without sacrificing security. Now you can organize your files and save documents into your practice management system from Microsoft Word, Microsoft Excel, or Microsoft Windows Folders, whether you’re in the office or working remotely.
Legal professionals can also access PracticeMaster’s Document Assembly automation feature to fill forms and contracts quickly and accurately. This feature allows users to pull information from PracticeMaster and populate documents for a high-quality first draft.
Explore the power of legal CRM from anywhere
Focused on growing your law firm? Bringing in clients more quickly? Expanding your marketing? Your legal client relationship management (CRM) software will play an important role.
Legal CRM software helps law firms build stronger client relationships, streamline client intake, and improve marketing efforts. With the expanded Tabs3 Cloud, legal teams can now access their legal CRM from anywhere.
With add-on product Tabs3 CRM, law firms can:
- Customize intake forms for each area of practice
- Build logic-based intake forms that identify qualified leads faster than ever
- Follow up with prospective clients automatically, even if they reach out at night or on the weekend
- Increase the number of touchpoints with leads and current clients
- Build a sustainable, effective marketing strategy
- Use insightful analytics to make strategic decisions for your marketing plan
These capabilities optimize your law firm’s growth and support long-term, trusting client relationships. And because PracticeMaster is now available in Tabs3 Cloud, you can add on Tabs3 CRM to access these features from anywhere to review analytics, adjust marketing campaigns, draft automated responses, review client intake data, and more.
Frequently asked questions about Tabs3 Cloud
Is Tabs3 Cloud secure?
Client confidentiality and data security are essential. Tabs3 Cloud is committed to providing law firms with advanced security and data privacy measures, so you can focus on the work at hand.
Tabs3 Cloud has the features necessary to protect sensitive client information and firm data against unauthorized access and breaches. The software incorporates security best practices such as:
- Data encryption to secure sensitive information
- Role-based access control to help firms adjust access to data based on user roles
- Two-factor authentication for an extra security measure against unauthorized access
- Regular security audits for ongoing security assessment and enhancement
- Payment Card Industry Data Security Standards compliance
How do law firms benefit from Tabs3 Cloud?
Every law firm can benefit from cloud-based practice management’s enhanced efficiency, reduced costs, and increased collaboration.
Tabs3 Cloud, and cloud-based software in general, works well for law firms that don’t have readily available IT support or don’t want to manage their own server. For many small law firms without dedicated IT personnel, this option provides the perfect combination of functionality and flexibility without the responsibility of managing their own server.
Law firms further benefit from Tabs3 Cloud’s exceptional support team that provides users with access to U.S.-based customer service. This support extends from technical issues to helping law firms leverage Tabs3 Cloud features for maximum benefit.
How can Tabs3 users see Tabs3 Cloud in action?
Tabs3 Cloud combines Tabs3 features with the accessibility of the cloud. Schedule a demo to explore how Tabs3 Cloud can streamline your operations, enhance collaboration, and safeguard your data.
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September 24, 2024
All Products
PracticeMaster
Four Strategies to Increase Client Engagement
Maintaining a strong connection with your current clients is crucial in the legal industry. Approximately one in five legal clients left their previous firm because they were too slow to respond to issues.
However, you don’t have to add endless non-billable hours to make clients feel valued.
Emerging technologies increasingly improve communication and engagement between lawyers and clients without the need for time-consuming phone calls or an avalanche of email.
Here are some effective strategies to keep your clients engaged and foster a sense of loyalty:
1. Deliver information that matters
One of the most effective ways to keep your clients engaged is by continuously serving as a source of valuable information. Your firm can achieve active client engagement by:
- Crafting relevant articles that are easy to read and share
- Creating engaging videos
- Hosting (or being a guest speaker on) informative podcasts
By sharing insights and knowledge about the legal issues that matter to clients, you keep them informed and position your firm as a trusted resource. If you’re uncertain where to start, try building content around questions from past clients, or common challenges (and your unique solutions) in your practice areas.
And it doesn’t require much extra time for your legal firm. With Tabs3 Websites, you can access expert legal content that is tailored to your firm’s practice areas. Besides posting this content on your site, you can repurpose it for social media or email marketing. You can also distribute it via drip campaigns in Tabs3’s integrated legal client relationship management (CRM) software.
2. Implement drip email campaigns
Speaking of drip campaigns, regular, personalized communication is vital to keeping clients engaged. According to one study, clients need at least 10 touches a year for them to feel engaged. However, for many law firms, this can be hard to achieve unless you’re facing a time-sensitive deadline.
One easy solution is to implement drip email campaigns, which are automated emails to subscribers over a predetermined period. Popular types of client loyalty drip campaigns include:
- Up- or cross-selling campaigns to promote additional services
- Informational/educational campaigns that provide valuable content like industry insights or legal process guides
- Promotional campaigns to introduce special services or deals
- Anniversary and follow-up drips to acknowledge special dates with clients
This marketing strategy helps maintain a consistent line of communication, and when you use marketing automation tools within a legal-specific CRM, such as the Tabs3 CRM, you can keep clients engaged and feeling valued without extra work.
Some other practices to keep in mind for email drip campaigns include:
- Segmenting your audience by practice area or interests in your firm to guarantee that each person receives helpful content
- Personalizing each email with their name and specific legal concerns, which increases open rates
- Writing concise emails that avoid blocks of content within the email that are longer than 125 words
- Ending every email with a call to action (CTA), encouraging the reader to take a specific action, such as filling out a client intake form or signing up for a webinar
3. Keep matters organized
Efficient and organized matter management is crucial for achieving client satisfaction and engagement at your law firm. Clients have greater confidence in your firm when they see their cases handled systematically and professionally.
This includes:
- Responding to client queries promptly
- Informing them about their case progress
- Ensuring all their documents are organized and easily accessible
Tabs3 makes managing your cases easier by keeping all your client information organized, automating routine tasks, and giving you easy access to documents in the cloud. With Tabs3 Cloud, you get time and billing, payments, trust accounting, PracticeMaster, and Tabs3 CRM all in one place and accessible from anywhere.
Tabs3 Cloud allows your law firm to stay organized by centralizing all your client information, documents, and tasks. By automating routine tasks like data entry and document management, your team’s time is freed up to focus on client-facing work. What’s more, it also reduces the likelihood of errors and inefficiencies, a benefit that clients always appreciate.
Keeping clients engaged is also easier. Whether it’s setting consistent reminders for follow-ups, sharing documents securely, or tracking client communications, Tabs3 ensures that your clients feel valued and informed throughout their legal journey. This organized and consistent approach helps build trust and keeps clients engaged, ultimately contributing to a stronger attorney-client relationship.
4. Offer easy payment options
When you run a law firm, client convenience is essential. Easy payment options like online payments or credit card processing can enhance the client experience. Tabs3Pay gives clients convenient payment options, such as payments through a private portal, making it easier to settle their bills and demonstrating your firm’s commitment to modern, client-centric practices.
By integrating these strategies, you can keep your current clients engaged, fostering a sense of loyalty that can benefit your firm in the long run.
Tabs3 Websites helps clients easily access these tools. Features include a “pay invoice” button on your homepage allowing them to settle their invoices, and a link to a secure client portal that lets them log in to upload documents, monitor case progress messages, and ask questions.
This benefits both your client and you because:
- They can find the answers to their own questions, saving you a phone call
- They can view their up-to-the-minute billing and payment history
- They can view this information in any web browser, allowing them to use what they’re comfortable with
- They can pay invoices online (with Tabs3Pay)
Keep your clients engaged and turn them into loyal ambassadors with fully integrated Tabs3 Software
At a time when consumers have an abundance of options at their fingertips, law firms are increasingly seeking to go above and beyond to deliver client engagement experiences that truly set them apart from the crowd.
By leveraging the integrated capabilities of Tabs3 CRM, Tabs3 Websites, and Tabs3 Cloud, you can simplify your client management procedures, enabling you to concentrate on the most crucial aspect of your work: delivering outstanding legal services, maximizing your billable hours, and keeping clients engaged throughout the matter lifecycle.
Tabs3 is more than just a tool; it’s a partner that can help transform your practice by:
- Boosting client engagement
- Streamlining communication
- Reducing non-billable hours
Experience the transformative power of automation in managing and expanding your law practice by scheduling a demo or signing up for a free trial today.
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September 19, 2024
All Products
Five Essential Legal Billing and Invoicing Tips for Law Firms
Legal billing and invoicing are typically not tasks that law firms think of as getting easier over time. The more a firm grows, the wider its service offerings, and the more complex your accounting becomes.
However, billing and invoicing don’t have to be complicated or tedious. When it comes to billing and invoicing, taking the time to adjust your strategy and standard operating procedures can set your firm up for success and streamline your billing process.
Here are five essential tips to optimize your firm’s legal billing and invoicing systems.
Five legal billing and invoicing tips to improve your law firm’s payment process
There are a number of strategies to optimize your firm’s billing and invoicing, from how you communicate with clients to the systems you use to process payments.
1. Set clear payment policies and communicate them with clients from the start
No one likes a surprise, especially when it comes to billing.
Communicating your payment policies with your clients before signing them on or completing any billable hours can prevent conflict or disputes down the road. Establishing clear payment terms and conditions also establishes expectations for how the payment process should unfold and define obligations for you and your client.
Your payment terms and conditions should include:
- When payments are due
- What types of payment are accepted
- How late or missed payments are handled
These expectations are vital for building long-term trust between you and your client. When clients understand their obligations, they can:
- Clear up questions before they become an issue
- Understand their payment options
- Budget for legal expenses
- Inquire about alternate arrangements for fees
- Avoid late fees
All of these steps will prevent drawn-out disputes and negative client experiences. Your team should also be looped into payment terms and conditions so they can answer questions confidently. In addition to training staff, it can also be helpful to add this information to any internal knowledge base you may have.
2. Track time in detail to provide transparent and complete invoicing
Tracking time is imperative for billing your legal services, but not all time-tracking methods are created equal. With manual time tracking, data entry can be time consuming and lead to serious errors. In turn, this can create tension with clients who need to trust that their bills are accurate. If you don’t get it right, you may risk compliance violations.
On the other hand, legal billing and time-tracking software can save attorneys a great deal of time and stress, allowing them to easily capture billable time in full detail so there are no questions about what goes into each invoice. Some software solutions can also connect to your phone or tablet, so you can track time on the go without missing a beat.
3. Send invoices on a consistent schedule
Consistency is the key to building habits, and this goes for your firm and your clients alike. Internally, if your team establishes a consistent schedule for invoicing, it can quickly become a standardized and, with the right tools, automated workflow for your billing staff.
At the same time, clients are more likely to pay their bills when they know what to expect. Receiving bills at the same time each month creates an established pattern: receive invoice, submit payment, repeat. Consider scheduling your invoices to go out following common pay days so clients are more likely to receive your invoice when they have sufficient funds to pay your bill without a second thought.
Look for accounting systems that allow you to create batch invoices with easy editing capabilities. Automating batch invoicing can make staying consistent much easier for your firm.
4. Use legal-specific payment processors for easy online payments
The less convenient it is for clients to pay your invoices upon receipt, the less likely they are to do so. Making the payment process as simple as possible for clients to pay will not only get you paid on time, but it will also cut down on the time and overhead required to follow up with delinquent payments and manage law firm collections.
Convenient online payment options help your firm eliminate cash flow and collections issues. One survey of legal professionals found that firms that accept digital payments by card get paid 39% faster on average. That’s a significant improvement for legal professionals looking to collect payments.
Quicker payment turnarounds also make it easier for your firm to budget by taking the guesswork out of your forecasted monthly revenue. These insights allow for more accurate financial planning and allow you to invest in the growth of your practice with less worry.
It’s key, though, for law firms to work with legal-specific payment processors. While there are many payment processors on the market, generic options don’t provide the compliance safeguards that ones built for legal professionals do, such as compliance with ABA and IOLTA guidelines.
5. Be proactive about reporting so you can spot problem areas in advance
Taking a proactive approach to problems is vital for a thriving law firm. But proactive strategies work best when they are paired with data, especially when you’re evaluating your accounting processes.
To optimize your accounting system, look at reports that help you:
- Identify your most valuable clients and practice areas
- Spot unbilled transactions and hours
- Review clients that may be causing repeat issues
- Identify any discrepancies or pain points in the system
- Stay on top of compliance
- Assess processes and look for opportunities to improve
By staying proactive, automating where it makes sense, and creating consistency for all parties, your billing and invoicing can become a well-oiled machine.
Improve your legal billing and invoicing processes with Tabs3 Software
Tabs3 Software offers a fully integrated suite of legal billing, accounting, and practice management tools designed to help law firms run more efficiently and profitably.
Tabs3 Software delivers:
- Compliant online credit card payment processing with Tabs3Pay
- Cloud functionality to let you work from anywhere
- Easy-to-use time-tracking functionalities
- Advanced reporting
- Calendaring and matter organization tools
- And more
To see how Tabs3 Software can help your law firm implement better billing and accounting practices, schedule a demo or sign up for a free trial today.
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September 12, 2024
Tabs3 Billing
Six Time-Tracking Tips to Go Beyond the Basics and Increase Billable Hours
In the fast-paced world of modern law practice, one-size-fits-all time tracking simply isn’t enough. While fundamental time-tracking methods might capture the essentials, they often fall short in maximizing efficiency and profitability.
For lawyers aiming to boost their billable hours and streamline operations, it’s crucial to go beyond the basics. By putting advanced time-tracking techniques into place and strategically integrating their software, legal professionals can uncover hidden billable hours, reduce administrative burdens, and enhance overall workflow efficiency.
Here are six advanced time-tracking tips to improve your law firm’s time-tracking practices and find even more billable hours in the process.
Tip #1: Automate time-tracking workflows
The right workflows can be a life-saver for busy attorneys. By automating repetitive (but necessary) tasks, you can focus on value-added projects instead. One of the great things about today’s legal software is that you can create workflows for a wide variety of tasks, including time tracking.
First, make a list of all the tasks your law firm completes on a daily or weekly basis. Common items include client intake, document creation, scheduling, and case management. Then, leverage your practice management software to create workflow templates around time tracking.
Tabs3, for instance, has triggered responses that can be set up within the system once an action is complete. For example, you can set up a workflow that automatically creates a fee record with pre-filled information once a document has been created or an email has been journaled for your clients.
Tip #2: Implement detailed descriptions and task codes
Are your invoices clear, detailed, and easy to understand? If not, you run the risk of creating confusion, not to mention conflict, with clients.
To avoid this, increase transparency and organization with time-tracking entries that include detailed descriptions and UTBMS (Uniform Task-Based Management System) codes. These task codes help:
- Standardize how you categorize legal work and expenses
- Cut down on manual errors
- Ensure consistent billing data
- Analyze data so you can manage budgets and resources
Combining task codes with detailed descriptions in time tracking enhances various aspects of legal billing. Capturing the fullest amount of information associated with time tracked helps your firm to:
- Identify inefficiencies in your processes and activities
- Improve client satisfaction with clear billing practices
- Ensure compliance with legal and ethical standards
Tip #3: Review and analyze time-tracking data
Are there areas where your firm is falling short of time-tracking goals or billable hours? You won’t know if you don’t check!
To identify problematic patterns in workflows, institute regular reviews of time records. Ideally, reviews will take place on five levels:
- Daily review: tracked time should be reviewed daily to correct errors while the work is fresh on their mind
- Weekly review: higher-level staff should check all time tracked to catch errors and discover patterns that may be wasting hours
- Monthly review: assess which types of clients are the most profitable for your firm and identify high-level trends
- Quarterly review: check your budget against goals and see where your law firm can become more efficient
- Annual review: use time data to set billing rates and benchmarks for the next year to ensure profitability
Tip #4: Set matter budgets to stay on track with your time
Setting (and sticking to) matter budgets is another strategy for stepping up your time-tracking, as well as your firm’s profitability.
While matter budgets won’t impact how you track time, it’s a highly useful way to use your time tracked. By comparing actual time spent against budgeted time, your firm can monitor progress, identify discrepancies, and make necessary adjustments.
To create realistic matter budgets, start with historical data. The information allows you to project time requirements more accurately, allowing for better resource allocation and reducing the risk of inaccurate work estimates.
This also helps you evenly distribute workloads, preventing your staff from being over or underutilized and allowing you to maximize billable hours.
Additionally, your matter budgets can help control costs by setting limits on time and expenses. This promotes efficient resource use and reduces unnecessary expenditures. They enable better financial forecasting and planning, allowing firms to predict cash flows and manage finances proactively.
Tip #5: Train staff on best practices
Don’t expect your staff to understand time-tracking systems immediately. It takes time to implement new software. Set aside a few mornings to train staff on an overview of the software and best practices. Allow them to try it out in an environment where they can ask questions.
Make sure to highlight why they need to implement the new system. When your staff understands its importance, they’ll be more willing to learn how to use it.
Tip #6: Use a fully integrated time-tracking system
Choose a time-tracking system that fully integrates with your practice management software. This prevents data loss between the two systems and redundant manual data entry that eats up non-billable hours. It keeps your data consistent and allows you to make the most out of both systems.
When you use integrated time tracking software and legal practice management software, the benefits for your law firm include:
- Accurate insights via revenue forecasting
- Better transparency in billing practices, creating better relationships with clients
- Easy compliance with regulatory requirements
- Streamlined administrative work that allows lawyers to focus on billable tasks
Elevate your time tracking with Tabs3 Software
The right software simplifies time tracking and makes it easier for attorneys to practice law. Tabs3 Software offers an easy-to-use, seamlessly integrated suite of software products for law firms and legal professionals. Clients are so satisfied with our software that 9 out of 10 recommend Tabs3 to other law firms.
We can help you implement these time-tracking tips and find more profitability in your workday. Schedule a demo with our team today to learn how.
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August 29, 2024
All Products
Elevate Client Relationships to Improve Profits with Tabs3 CRM
Successful client management is critical to a profitable law firm. But you cannot sit beside your phone and pick up every call. There are important legal documents to draft and review. There are meetings with plaintiffs and legal counselors. Arguments must be prepared, evidence must be gathered, and terms must be negotiated.
It can be a taxing cycle—you must make adequate time for current and prospective clients to address concerns, yet there is just so much other work to complete on the table. If you feel you have to do everything yourself, there’s a different way. Leverage software tools to streamline processes and provide better services.
If you find your law firm struggling to find time to onboard new clients, letting leads slip through the cracks, and leaving current clients on your call sheet to deal with later, it’s time to add client relationship management (CRM) software to your slate.
Legal-specific CRM software offers powerful benefits to modernize your law firm. However, not all CRM systems are the same. Learn how you can leverage Tabs3 CRM solution to increase business, provide better client relationships, and create a smoother intake process for your legal practice.
1. Utilize CRM to increase your business without increasing non-billable hours
It’s one thing to generate leads. It’s another to turn those leads into profitable client relationships. Tabs3 legal CRM can help bridge this gap by keeping leads and clients engaged throughout the client relationship lifecycle.
With tools such as automated drip campaigns and text message campaigns, it’s easy to stay in touch with potential clients who have visited the website. Tabs3 CRM allows you to create email drip and text message campaigns that include:
- Welcome messages with all the information needed to convert the client, such as relevant intake forms and communication expectations
- Email newsletter campaigns to stay top of mind with current and prospective clients
- Automatically scheduled follow-up messages to ensure a lead never slips through the cracks
Each email or text can be personalized with their name, legal services, needs, and more, so clients feel like they’re heard at each step of the process.
2. Create a smoother intake process that converts clients faster
For many practice areas, including personal injury law, immigration law, and criminal law, the defendant can be experiencing a moment of crisis. They need help quickly and don’t have time to wait for your phone call. Without a quick intake, they’ll just as quickly move on to a competitor.
Tabs3 CRM removes common intake bottlenecks and speeds the client intake process with smart intake forms. This customizable tool can:
- Customize entry fields depending on the client’s response
- Create specialized intake forms for each practice area
- Integrate data with Tabs3 practice management software seamlessly
- Simplify lead generation by sorting out qualified and unqualified leads
With Tabs3, you can communicate with new clients faster and save time on the client intake process. You won’t be bogged down by manual data entry anymore. Tabs3 automates that process so you can get in touch fast with qualified leads through automated messages and phone calls.
Meet clients where they’re at: mobile-optimized intake forms
Most people—97% of Americans age 18 to 45—own a smartphone. To capture every potential client, your intake forms must work on a mobile device or a tablet as well as a computer. Difficulty completing a form on a mobile device is one of the main reasons forms are abandoned.
Start your client relationships out on the right foot with Tabs3 CRM. Our mobile-friendly intake forms work effortlessly on every single device. With no barrier to filling out the form, your clients will complete it faster.
3. Provide exceptional client care with easily accessible information and automated communication
A few of the most common complaints from clients about their lawyers are neglect, lack of communication, and misrepresentation. Ensure that your clients feel seen and heard with Tabs3 CRM.
When all your client information is in one place, it’s easy to access and manage. You don’t have to hunt around paper files and leave your clients hanging. You can easily update them with questions on their case and give them status updates.
And you don’t have to do all this work yourself. Tabs3 CRM simplifies your workload by sending automated messages to do actions such as:
- Set up meetings with clients and leads
- Remind leads and other relevant parties about upcoming meetings
- Deliver follow-up paperwork related to their case
Regular communication with clients helps them remember the important work you’re doing for them, making them more likely to stick with your firm over the long haul. Spend less money on lead generation with improved client retention rates—increasing profitability for your firm.
4. Reduce administrative burdens to keep your focus on clients
It’s no big secret that attorneys spend many hours a day on non-billable administrative work. Those tasks are necessary, but they don’t necessarily need to be done manually.
Tabs3 CRM helps law firms by taking care of many administrative tasks, letting attorneys focus more on their clients. For example, when a new client contacts your firm, Tabs3 CRM can automatically input their details, create necessary documents, and set follow-up appointments without manual effort.
It also works well with other software to keep all client information within your legal practice management system, reducing mistakes and improving overall efficiency. This ensures that all data is up-to-date and easily accessible, so attorneys can quickly retrieve client information and focus on providing quality legal services.
Keep clients happy, without more non-billable hours, with Tabs3 CRM
Tabs3 CRM allows your law firm to have the best of both worlds: streamlined workflows and happy clients. Use our automated systems to communicate with clients regularly and meet their needs, without adding more tasks to your workday. With our seamless integration into the practice management software your law firm already uses, Tabs3 CRM is easy for your team to use and implement.
Learn how Tabs3 can improve client relationships at your law firm, and schedule a demo with our team today.
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August 22, 2024
PracticeMaster
Five Ways a New Website Can Propel Your Firm's Growth
A website acts as your law firm’s online calling card, a one-stop shop where customers can learn the basics about your firm without even making a phone call. But that’s not the sum total of what your website can do. Your website is an opportunity to generate leads, build trust with clients, and create a positive experience working with your firm.
Yet not all websites are equal. A website that dates back to the Dot-Com Era won’t provide your law firm the same value as a polished, new site. Here are five ways a new, professional website can help you bring in new clients, build your firm’s reputation, and increase profits.
1. Create a home base for lead generation campaigns
A lead generation campaign is a strategic marketing activity that attorneys can deploy to attract and capture potential clients’ interest in a service, ultimately generating leads for the firm. These campaigns can come in many shapes and sizes, but they generally work in this order:
- A potential client discovers your firm through one of your marketing channels (e.g., social media, paid advertising, attorney listing, etc.)
- That visitor then clicks on a call-to-action (CTA)
- That CTA takes your visitor to a landing page, a web page intended to capture lead information in exchange for an offer (e.g., consultation, downloadable eBook, webinar, etc.)
- They complete a form in exchange for the offer
If you’re still relying on an older website to generate leads, you may miss out on potential opportunities. A new website can incorporate modern lead generation tools more easily, such as chatbots or opt-in forms, helping convert visitors into clients.
2. Showcase expertise and credibility with valuable content
People often need legal services during difficult moments, whether it be a divorce, personal injury, or a business contract gone awry. They want the most qualified and trustworthy lawyers to handle their cases.
Yet does your website contain up-to-date legal information? Does it reflect your most recent wins?
If not, then you may struggle to gain the trust of potential clients.
Website content is the simplest way to showcase your law firm’s credibility, and there are numerous ways you can take your content from outdated to current:
- Build practice pages that explain your key practice areas and how you serve your clients
- Create blog posts to cover common issues that come up in consultations
- Develop robust FAQ pages to answer questions for clients before they even ask
3. Make your law firm easier to find with SEO
While word of mouth can go a long way for a law firm, some potential clients will still look to Google to help weigh in on the final decision. Ensure that your law firm can be found with local SEO (search engine optimization).
In a nutshell, SEO is the process of using the right keywords to make your website easier to find on the internet. There are more technical aspects to SEO as well, such as:
- Fast page-loading speeds to ensure visitors don’t leave the website
- Mobile optimization so that the website works just as well on a phone as it does on a desktop computer
- Website hosting with SSL security to ensure client data is safe
- A user-experience (UX) design so that it’s easy for clients to navigate the website
But you’re not a marketer—you’re a lawyer. You don’t have time to worry about SEO or the latest algorithmic update. That’s where working with a legal-specific website provider like Tabs3 Websites can be helpful. Tabs3 Websites offers all of the above as part of our turnkey website solution, so potential clients can find your firm quickly.
4. Elevate the client experience with convenience tools
Growing your firm means bringing in new clients, but it also requires retaining them.
One of the best ways to retain clients is to make it easy to work with your law firm. Clients expect to be able to pay with credit cards, communicate with your firm in their preferred manner, and access documents anytime. The good news is that there are lots of options for adding convenient features to your site.
Client portals
A client portal is a place where clients can log in and review important documents, access billing history, and pay online.
While client portals are a useful convenience tool, it’s easy for access to get lost in your client’s inbox. But when you add a link to your website, they’ll always be able to find it (and the information they’re looking for).
Online payment
Fewer and fewer clients today want to send checks by mail. Instead, they prefer to settle invoices by using online payment options.
While you can (and should) send payment links with electronic invoices, you can also boost convenience for your clients by adding payment links to your website, so they can pay with their preferred methods such as e-check, credit cards, or debit cards.
When choosing a payment processor, look for one that’s designed for the legal industry so you can avoid compliance issues. Ideally, your payment processor should also completely integrate with your legal practice management and legal accounting software so you can create a seamless ecosystem for running your firm.
Client intake forms
Bringing on new clients is exciting, but it’s also a lot of work. You can make the process smoother, though, when you invest in legal client relationship management (CRM) software to facilitate client intake.
Your legal CRM can be used in combination with your website to gather relevant information for cases. You can share user-friendly forms that guide new clients through important questions by using logic-based conditioning. This allows your firm to speed up intake, get results for your clients faster, and reduce work for your administrative staff.
5. Provide insight into user behavior with analytics
If you’re struggling to convert clients, you may need to understand more about their decision-making process. Website analytics give you a glimpse into what’s working and what’s not with your lead generation strategies. For optimal results, track metrics that align with your law firm’s goals.
Common metrics for law firms to follow include:
- Bounce rate: the number of people leaving your website after looking at a single page
- Average page time: how long someone spends on each page
- Total traffic: the number of people who visit your website monthly
- Page views: how many views each page receives in a set time
- Conversions: how many people complete a specific action, such as signing up for the newsletter or filling out a contact form
Increase your law firm’s reach with a turnkey solution from Tabs3 Websites
Grow your practice without working excessive, non-billable hours with the turnkey website solution from Tabs3 Websites. Tabs3 specifically designs websites for law firms, offering a blend of expert design, compelling content, and top-tier technical support.
Schedule a demo to see how Tabs3 can create a sleek, all-in-one website for your law firm at an affordable price.
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August 08, 2024
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